Monthly Archives: January 2016

Succeeding in Social Media within Regulated Industries

By | Banking & Finance, customer experience, customer service | No Comments

Last week I was invited to be part of an My Community Manager / emoderation  panel discussing social media in regulated industries. I thought it might be worth providing a transcript of my responses here for organisations regulated industries (since I’ve taken the time to prepare them, I may as well blog them too!) Please bear in mind I was talking in relation to Financial Services primarily. If you want to see the full discussion and the responses for Pharma and Alcohol firms, you can view the full conversation here. Q. There is no doubt that companies in regulated industries…

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Social media – from your customers’ POV

By | Social Media | One Comment

I was asked to speak at the Digital Charities meet up the other day. I spoke about social media – from your customers’ point of view. Here are my slides and notes, ‘Social media from your customers point of view’, below: Social – from your customer’s POV from BrightCultures ——————————————————————————————————————————————————- Presentation Notes Consumers of social media are getting bored. And I’m getting bored with social media too. I wrote a blog post about this before titled “I’m bored of social media” which gained a lot of traction. The reason I think people shared it so much is because they too feel the…

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