Monthly Archives: November 2015

Bright things for customer-obsessed brands #10

By | Bright things, Social Customer Service | No Comments

A round-up of bright things for customer-obsessed brands wanting to thrive in a digital world. BRIGHT IDEAS Swisscom bolsters its in field social customer care through crowdsourcing [by Adrian Swinscoe] Love this idea to help large organisations tap into the sharing economy “to help large orgs crowdsource customer service and build extend service communities by empowering an organisations customers to help other customers in the field, at their homes and in real time”. Conversocial powers social customer care on Facebook Messenger Recent changes from Conversocial helps organisations provide end-to-end social customer service by integrating directly with Facebook Messenger. This means orgs can talk…

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Digital transformation: Is yours truly transformative? (Part 2 of 2)

By | Uncategorized | No Comments

Last week I talked about the idea that if businesses are to survive in the 21st century the need customer and digital in their DNA, “entwined and working together, internally and externally, to create truly transformative results.” I also talked about how this needs to be a cultural and operational shift in the way the business works, and I then suggested that there was a radical new idea that could help you achieve this in your business with its digital transformation… Before I tell you what this is, I want to explore why this is so difficult to achieve currently….

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Digital transformation: is yours truly transformative?

By | Collaboration, Culture, digital transformation | No Comments

What does digital transformation really mean? And what does it require? When Caz and I originally started BrightCultures we called ourselves a ‘digital transformation consultancy’. We had lots of experience at NixonMcinnes of writing strategies and helping organizations develop new mindsets for the 21st century. We worked hard internally in organizations to help them adjust to the challenges of a disrupted, digital marketplace. But no one really seemed (seems?) to have a handle on what digital transformation entailed, and for many it just meant doing the same stuff as always but on mobile, cloud or tablet. So that didn’t satisfy…

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