Monthly Archives: May 2015

Bright things for customer-obsessed brands #2

By | Social Customer Service | No Comments

Bright things for customer-obsessed brands wanting to thrive in a digital world. BRIGHT DEVELOPMENTS Google and Twitter have teamed up so your tweets are now more searchable. Read more. Two case studies this week demonstrating a very strong ROI for better customer experience: KLM’s social efforts generated 25 million euros in 2014. Look inside the strategy. Ryanair had 66% increase on full-year earnings because of a ‘softer approach to customer service”. Read more. BRIGHT READS “Contact centers must adapt to a new culture – the social first culture – if they want to continue to compete, grow and succeed”. Read…

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Interesting things for customer-obsessed brands #1

By | Uncategorized | No Comments

Because I’m not very good at blogging or #workingoutloud on a regular basis, I thought I’d try something new. Here’s a curation of stuff I’ve read and been thinking about this week, for customer-obsessed brands wanting to thrive in a digital world. As this is the first one, I’m very keen to hear back from you – does this work for you? Is there something interesting / useful here? What would you like to see more / less of next time? ________________ What’s new in social…? Two big stories from Facebook this week… Facebook takes a major step closer to…

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